Aura Comfort Privacy Policy: Data Use, Protection & Your Rights
Last updated: June 24, 2025
Aura Comfort (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our websitehttps://auracomfort.co, use our services, or interact with us. Please read this policy carefully to understand your rights and how your data is handled.
Table of Contents
- Information We Collect
- How We Use Your Information
- Sharing Your Information
- Cookies and Tracking Technologies
- Your Data Protection Rights
- California and Colorado Privacy Rights
- Data Retention
- Children’s Privacy
- Security of Your Information
- Changes to This Policy
- Contact Us
1. Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, billing/shipping address, payment information, etc.
- Technical Data: IP address, browser type, device information, pages visited, referring/exit pages, and usage patterns.
- Cookies & Tracking Data: Session identifiers, analytics, preferences.
2. How We Use Your Information
We use your information to:
- Fulfill orders and process payments
- Respond to inquiries and provide customer support
- Send transactional or promotional emails
- Improve our website and services
- Comply with legal obligations
3. Sharing Your Information
We may share your information with:
- Service Providers: Payment processors (e.g., Stripe), email marketing platforms, analytics providers (e.g., Google Analytics).
- Advertising Partners: Social media and ad platforms (e.g., Meta, TikTok, LinkedIn) for marketing purposes.
- Legal Requirements: If required by law or to protect our rights.
We do not sell your personal data for monetary compensation. However, certain data-sharing practices may be considered a “sale” under some privacy laws.
4. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies for personalization, analytics, and advertising. You may adjust your cookie preferences via your browser settings or opt-out of tracking viahttps://optout.aboutads.info orhttps://youradchoices.com.
5. Your Data Protection Rights (GDPR & Global)
Depending on your location, you may have the following rights:
- Access, correct, or delete your personal information
- Object to or restrict certain data processing
- Withdraw consent
- Request data portability
To exercise these rights, contact us at support@auracomfort.co.
6. California & Colorado Privacy Rights (CCPA/CPRA/CPA)
If you are a resident of California or Colorado, you have the right to:
- Know what personal data we collect and why
- Access or request deletion of your information
- Opt out of data “sales” and targeted advertising
- Correct inaccurate data
Submit requests via our web form or by emailing support@auracomfort.co.
7. Data Retention
We retain your information only as long as necessary for the purposes outlined above, or as required by law. Customer transaction records are retained for up to 24 months unless otherwise requested.
8. Children’s Privacy
Our website is not intended for children under 13 years of age. We do not knowingly collect personal data from anyone under 13. If we become aware that we have collected such data, we will delete it.
9. Security of Your Information
We use appropriate administrative, technical, and physical safeguards to protect your data. While no system is 100% secure, we work to protect your information from unauthorized access, disclosure, or misuse.
10. Changes to This Privacy Policy
We may update this Privacy Policy occasionally. We will notify you by updating the “Last updated” date at the top of this policy. Significant changes will be communicated on our website.
11. Contact Us
For questions or to exercise your privacy rights, contact us at:
Aura Comfort
Email: support@auracomfort.co
Website:https://auracomfort.co
Thank you for trusting Aura Comfort. Your privacy matters to us.